AI Overview tracker: show clients which keywords Google answers itself, under your brand
Your clients want to know what AI search is doing to their traffic, and they expect their agency to know. With MarketingTracer you answer in your own white-label app: per client, the keywords Google now answers with an AI Overview, and the clicks riding on each. One app with your name on it, no second AI tracker carrying someone else's logo.
Your brand
Your domain, your logo, your colors.
Clicks at stake
Estimated monthly clicks behind every AI-visible keyword.
Biggest first
High Impact keywords on top, ready for the call.
Every client
A screen per site, no keyword list to build.
AI-visible keywords for every client, on one screen
Each client site gets one screen in Google LLM Visibility (Performance HUB), ready to show without a single edit.
- AI-visible keywords: the count of searches where Google puts an AI Overview in front of your client.
- Est. clicks/mo: the monthly clicks riding on those searches. An estimate, made to show what to raise first.
- High, Medium and Low Impact: your order of work; High holds the keywords with the most at stake.
- Visibility Trend: whether your client's AI visibility is growing or shrinking.
- Keyword Portfolio: each keyword with its estimated clicks, largest first, and a filter for the one the client just named.
Win pitches with the prospect's keywords, not a slide
Other agencies answer the AI question with a slide. You answer it with the prospect's keywords.
Before the meeting, with the prospect's site added for a first look, open Google LLM Visibility and note the High Impact keywords. When the question comes, those searches are on your screen, under your name, and the prospect recognizes each one from their own business.
Your brand, your domain, on the monthly call
Your client sees your logo and your colors, and no other vendor in the frame.
To prepare, open their Google LLM Visibility on your own domain: the Keyword Portfolio ranks the biggest opportunities first, so the top rows set the agenda. Before this, AI search reached the call as another tool's screenshot in a slide, or never came up.
Falling traffic explained in the client's own keywords
"Our rankings look fine, so why is traffic down?" Clients ask it when the contract is up for renewal.
Show the Visibility Trend next to the High Impact keywords: the searches Google now answers itself, and the clicks at stake on each. Your client gets their own keywords instead of a headline about the industry, and together you agree where next quarter's hours go.
Three steps to the first client call
- Add the site of a client, or of a prospect you're about to pitch.
- Open Google LLM Visibility in Performance HUB; there's no keyword list to fill in.
- Show it under your brand. Your clients sign in on your domain, or you share your screen during a call.
Agencies with many clients, freelancers, in-house teams
An agency gets the same screen for every client site, in one account and under its own name. Over half of the digital marketing agencies in the Emerce 100 (Netherlands, 2026) use MarketingTracer. A freelancer can pitch like a big agency, with the prospect's AI-visible keywords already open. With one big site, an in-house marketer learns which searches Google now answers itself and which to defend first.
FAQ
What is an AI Overview tracker?
A tool that tells you which of a site's searches Google answers with an AI Overview, the AI summary above the results, and puts a click value on each. Agencies use it to show clients what shifts when an AI answer sits on top of the pages the Google algorithm ranks.
Can I trust the estimated clicks?
Yes, for deciding what matters most. Each figure puts a monthly value on a search, which shows you and your client where the hours pay off first. Present it as an estimate of the stakes, not as a tally of visits from AI Overviews.
How is this different from a separate AI tracker?
You stay in one app. Google LLM Visibility lives in the white-label MarketingTracer that already holds your clients' SEO and analytics reports, so there's no extra dashboard, login or logo to explain.
Whose brand do my clients see?
Yours. Your clients log in on your own domain, styled with your logo and colors, and we connect that domain for you on request. Google LLM Visibility lives in the app and on your shared screen; the PDF report builder leaves it out.
Does it work for all my clients?
Yes. Each client site you add has its own Google LLM Visibility screen. Per role you decide which modules a client login opens.
Can I see which sources an AI Overview cites?
No. You see which keywords get an AI Overview and what they're worth, not the sources quoted inside it.
What does it cost?
Every plan and its price is listed on the pricing page. White label is included in every plan.
Same app, more for every client
Next to Google LLM Visibility you get a white-label SEO dashboard per client and the SEO MCP to ask Claude about their data.
" Marketingtracer helped us achieving our organic KPI's last year and at the moment we're outperforming at our 2019 KPI's. Innovations on their side are very usefull and their support is very practical with feedback. Thanks for our partnership! "
Rick - Mobilitybooker
" I definitely recommend using MarketingTracer. They are friendly, have innovative tools and good support. Everything we need for organic growth is found in MarketingTracer "
Jackelien - iFound
Thanks to MarketinTracer we achieve over 300% average organic growth for our customers in the first 3 months. Awesome tools and great support! Give these tools a try!
Michael - SEO Factory
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