MarketingTracer Content Intelligence is the smart AI Content tool that allows you to write easily readable articles that rank well in search engines! Why? Because our AI will figure out what parts of the content are the most valuable to Google
What is the MarktingTracer Content Intelligence AI?
Content Intelligence is an advanced deep learning system. The AI examines the search results and detects important trends that we may not be able to easily discover ourselves.
Content is not a collection of words. It is a story in which sub-topics have relationships with each other and together tell the entire story about a topic. Artificial intelligence systems are extremely well suited at finding these relationships.
The AI content tool first conducts extensive keyword and content research and searches for the 'perfect content'. That is, how is the topic structured and which small sub-topics contribute to what extent to the total content of the page.
While writing or editing an article, we will tell you which sub-topics require more or less attention, how you can present the content and present new topic ideas.
Content intelligence in 3 small steps
Content Intelligence consists of 3 steps. The first step is content research by our AI tool. The second stel is to create a topic model of the research found. We then use that topic model to explain Google search results.
#1 - AI Content research
Writing an article always starts with thorough research. Our Artificial Intelligence understands language exactly as people do. We understand that words in sentences do not always have the same meaning. We understand that words and sentences must be seen in context. Only as soon as we know exactly what can be found about a topic can we proceed to the next step::
#2 - A.I. Topic Modelling
After we have investigated the content of the topic, we look for sub-topics within this topic. For example, do we write an article about 'forests'? Then we find, for example, the sub-designs (clusters). Walking, Fauna, Bosbeheer etc. At the same time we look at which content is most suitable and representative for a sub-topic.
#3 - Topic representation
Now that we know what is being written and how it fits together, we look for the 'perfect content'. Search engines have their own 'topic model' and 'topic representation' of the 'world'. In this step we find out how a search engine sees the world and which content is important for a search engine.
Get started in 2 small steps
Once the AI model has been created you can get started with content intelligence. First you view our content survey. Make sure you understand the relationships we have found and then write or improve your article.
#1 - Examining content
Once we have identiefied the perfect content for you, you can get started. Click on 'explore' to investigate a content cluster. We show you found content that is extremely representative of a cluster. This way you can see at a glance what you can write about this. Don't just take over the content, someone has worked hard for it and you can also expect a nice duplicate content penalty when you do that. No, use your content explorer to get ideas and disk content that is even better than your colleague's.
#1 - Writing and publishing
Write your new content now. As soon as you start writing, the content score is regularly updated. We assess your content through a Content Score. This content score looks at how much you deviate your content from the 'perfect' content.
We often see that experts are too fit for purely substantive sub-topics. They are too focused on transferring technical content. Content marketers on the other hand are too busy with writing popular content and are sometimes not sufficiently concerned with the content.
Our content intelligence indicates exactly which content gets too much and which content gets too little attention.