Knowledge base
Technical seo24
404 page not foundA 404 error message indicated that a page was not found. This is the standard response that a website (web server actually) gives when a page is not found A/B tests measure the impact of changesAn A / B test is a test in which the audience is divided into 2 groups and each group is shown a different variant What is Above the fold Above the fold gets more attention. What is above the fold? Tips and tricks for better above the fold presentation on mobile and desktop Alt-tag zorgt er voor dat afbeeldingen gevonden worden Alt tags are used to describe an image. Google uses the information contained in the alt tag of an image. Anchor text: use the right words in your linksAnchor text is the clickable text in a link. Google uses it to understand the page you link to, so 'click here' wastes a ranking signal. Black hat SEO: why it is not worth the riskBlack hat SEO deliberately breaks Google's rules to rank higher. What it looks like, common examples, and why it usually ends in a penalty. Bounce rate demystifiedThe bounce rate is the percentage of visitors who leave the page immediately after opening your page. The bounce rate is probably not a direct ranking factor for Google. Broken links: find and fix links that no longer workA broken link points to a page that no longer exists and returns a 404 or 410 error. Why broken links hurt your site and how to find them. Canonical tag: prevent duplicate contentThe canonical tag points Google to the original version of a page to prevent duplicate content. What it looks like and when to use it. Cloaking: a black hat technique that gets you penalizedCloaking shows search engines a different page than visitors see. It breaks Google's rules and leads to a penalty. How it works and why to avoid it. Content farm: why Google pushed them out of searchA content farm is a site with many low-quality pages made only to rank in Google. What they look like and what you can learn from them. Crawler: how Google visits your siteA crawler is a program that visits and indexes web pages. How Google's crawler works, what crawl budget is and how robots.txt guides crawlers. Duplicate content: causes and how to prevent itDuplicate content is two or more pages with (nearly) the same content. It makes it hard for Google to pick the right page. Causes and fixes. Structured data: help Google understand your pageStructured data helps Google understand your page without visitors seeing it. How it powers rich snippets and news results, and which types to use. Google algorithm: how Google ranks your pagesThe Google algorithm decides where your pages rank. How PageRank forms its basis and which major updates changed it, from Panda to RankBrain. Google Panda: Google's quality algorithmGoogle Panda judges web pages on quality and keeps low-quality pages out of the search results. How it works and how to avoid a Panda penalty. Google penalty: how to avoid and fix oneA Google penalty is a punishment for breaking Google's guidelines. The difference between manual and automatic penalties and how to fix them. Google Penguin: how Google devalues bad linksGoogle Penguin judges the quality of links between websites. Low-quality links lose their value. How Penguin works and why there is no Penguin penalty. Googlebot: how Google's crawler reads your siteGooglebot is Google's crawler. How it visits and indexes your pages, how often it comes by, and how to block or guide it with robots.txt. Crawler Traps, how to prevent and fix themCrawler traps make it difficult or even impossible for a crawler to crawl your website efficiently. Ready the ultimate guide on preventing and avoiding crawler traps Advanced Search operatorsThe complete list of advanced Search operators for better online marketing results with practical examples Internal nofollow linksIt is not a good idea to use internal nofollow links on your own page. In this article we will explain why Ranking Signals ExplainedRanking Signals Explained Optimize web pages for BERTThe Google BERT update rewrites queries by taking the context into account. We will explain what BERT is, how BERT works and how to optimize web pages for BERT.
Website speed12
Image optimization for the webThe ultimate guide to image optimization for the web. In this article we show you how to show images to your users as quickly and as nicely as possible. What is time to first byte (TTFB) and how to improveWhat is time-to-first-byte (TTFB)? Clear and complete explanation of what the TTFB means for your site. Useful and practical tips to improve the TTFB. What is First Contentful Paint (FCP)?The first-contentful paint (FCP) indicates how much time has elapsed in milliseconds until the first content-rich (DOM) element is shown on the web page. The FCP is a user centerd way to measure the speed of a webpage. The lower the FCP, the faster the perceived load speed.< Improve website speed: inline cssSee exactly what happens when you replace the external CSS files for inline CSS. What speed gains do you get and what are the pros and cons. Improve website speed: defer JavaScriptSee exactly what happens when you defer the javascript on your webpage. What speed gains do you get? What are the pros and cons? What is Largest Contentful Paint (LCP)?What is the largest-contentful paint (LCP), why is it an important indicator for page speed and how to improve LCP Page speed resourcesA collection of must-real pagespeed resources Smart WebFont loading for better performanceLearn how to load web fonts to avoid performance issues and speed up page loading. Easy implementation with examples. Icon fonts lazy loadingIcon fonts slow down your webpage. I will show you a neat trick that enables Icon font lazy loading and imprioves your core web vital score Improve page rendering with content-visibilityImprove page rendering. The CSS property content-visibility introduces just-in-time styling, layout and paint Analytics without Core Web Vitals delay Self host Google fonts tutorial A faster page and a better core web vitals score in only 5 minutes? Self host Google web fonts. A step by step tutorial
HTML4
Source code: what is under the hood of a web pageA page's source code tells the browser how to build the page. How to view the source code and what it tells you about a site's SEO. Cookies: what they store and when you need consentCookies are small text files a website stores in your browser, for example to keep you logged in. The types of cookies and which need consent. H1 tag: the heading that decides if visitors keep readingThe H1 tag is the most important heading on your page. Visitors read it first and Google weighs it too. What it looks like and tips for a good H1. HTML: the language your website is written inHTML stands for HyperText Markup Language: the tags your browser reads to build a page. Why SEO needs basic HTML and what the main tags do.
Marketing3
360-degree video: what it is and how businesses use itA 360-degree video lets viewers look around in every direction. How it differs from virtual reality, plus the pros and cons for marketing. Content marketing: earn your customers' trust firstContent marketing wins customers' trust with useful content before you ask for a sale. Why it works, how it helps SEO and how to start. Dynamic content: content that adapts to the visitorDynamic content changes based on how a visitor behaves. Also called adaptive or smart content. Examples and how marketers use it.
Linkbuilding2
Google2
Google Analytics: measure how visitors use your siteGoogle Analytics is a free Google tool that measures how visitors behave on your site. How it works and what you can measure with it. Google Search Console (formerly Webmaster Tools)Google Search Console, formerly Google Webmaster Tools, is a free tool that shows how Google sees your site: crawl errors, indexing and rankings.
On-Page SEO2
Social Media1
Blog1
Search Console1
AI search1
Free 14-day trial
MarketingTracer smart A.I. tool shows you what you need to rank. Then we'll help you get it done.
- No credit card required
- No installation needed
- No strings attached