Google Panda

Google Panda is a Google algorithm that judges web pages on quality. Its goal is to keep low-quality pages out of the search results and to rank high-quality pages higher.

Google Panda

Panda looks for low-quality pages. If Google decides your page is not good enough, you can end up with a Google penalty.
Panda is Google's answer to content farms and other low-quality websites.

No more waiting for a Panda update

From 2011 to 2016, Google rolled out Panda updates every year. Those were nervous times for a lot of webmasters. If a Panda update hit you, you had to wait for the next one to get rid of the penalty, and in the meantime your page could barely be found in the search results.
Since 2016, Panda has been part of Google's core algorithm. It now runs and updates continuously. The upside is that you never have to wait long to recover after a low quality score. The downside is that a Panda penalty can hit you at any moment.

How to avoid a Google Panda penalty

Panda is all about page quality, so the way to avoid a penalty is to make high-quality pages. Pay close attention to your content strategy and avoid these pitfalls: