Google Search Console
Google Search Console, formerly called Google Webmaster Tools, is a free Google tool that shows you how Google sees your site. Among other things, it shows how Googlebot crawls your site, which problems Google runs into and which keywords you rank well for.
Using Google Search Console
Search Console holds valuable information about your site. As a webmaster you should definitely use it, and check in at least once a week.
It is especially useful for spotting Googlebot errors quickly, such as 404 errors, and it keeps track of your site speed for you. If you act on the errors it finds, your site stays easy to use for your visitors.
What can you see in Search Console?
Search Console shows you a lot of technical data about your site. The most important:
- Important messages from Google
- Crawl errors
- Wrong redirects and soft 404 warnings
- How many pages Google has found and indexed
- The average positions of your important keywords
- Warnings about malware and penalties