Improve page rendering with content visibility

Did you know there is a new powerful CSS feature that improves page rendering? No? In that case we would like you to meet content visibility. This CSS property tells a browser to skip styling, layout, and paint until you need it!

 Improve page rendering with content-visibility

How content visibility works

This is content visibility in a nutshell. Normally, a browser renders the entire page on load, that is, all elements are painted on the screen and styled to look exactly as you would expect.

Content visibility takes a different approach. Content visivility makes all elements in the block with the style ' content-visibllity:auto' render just-in-time. They are rendered white scrolling, just before the element is visible on the page. Until then, only the dimensions of the element are calculated and the layout and styling of the element including all child elements are skipped. 

Looks promising doesn't it? Lets take a look at the advantages of content-visibility.

How to use content visibility?

Content visibility is a CSS property. A simple CSS declarations allow you to set the content visibility of an element. Take a look at this exmaple CSS code:

.myelement {
content-visibility: auto; }

Values ​​for content visibility

This new CSS property has 3 values: visible , hidden and auto. 

1. Visible (content-visibility: visible)

Content-visibility: visible is the default value and has no effect over not-setting the contentn-visibility. Content is rendered as soon as the page is loaded.

2. Verborgen (content-visibility:hidden)

Content-visibility hidden may be a bit more difficult to comprehend. It combines the best of the CCS features display:none (which is not rendered while hidden but needs to be re-renderd on each visibility change) and visibility:hidden. (which is rendered on page load). Content-visibility:does not need to be rendered on load (which saves time) and does not need to be re-rendered on visibilty change except for the first times it becomes visible.

In short, you can now hide an element much faster and then make it visible again. The element does not need to be rendered again.

3. Auto (content-visibility:hidden)

Content visibility auto is the value that can provide a significant speed boost. The elements that fall the conten-visibility score this are only rendered to a very limited extent. No styling and layout is applied while the element is not visible to the user. Redering happend just-int-time richt  before the element scrolls into view.

White content-visibility all browser functions such as in-page anchor navigation, text search are still available.


Content visibility gives a (small) speed gain for almost all websites. It is extremely easy to implement with a single line of CSS code. I advise every webmaster to test and implement content visibility.

Free 14-day trial

MarketingTracer smart A.I. tool shows you what you need to rank. Then we'll help you get it done.

Start your 14-day trial >>
  • No credit card required
  • No installation needed
  • No strings attached